LA Poir Case study

Ux Design

A site that only displays products and their prices to the Users

About la poire

Since our first store opening in Garden City in 1975, it has been our mission to create the best pastry chain in Egypt. Perfectly balancing textures and flavors, we make each of our products with the following in mind: truly indulgent. That is what makes La Poire so special—we offer unique and delightful delicacies satisfying all palates. From a buttery, chocolate-filled croissant for breakfast, to an irresistible slice of our signature La Poirette cake at a family gathering, or the rich and comforting bite of our basbousa in Ramadan, we are committed to using only the best ingredients. Inspired by the finest traditions of French patisseries and our own Egyptian baking roots, La Poire has became a household name for our exceptional and delectable flair for food. We currently serve our exciting assortment of sweet and savory creations across 62 outlets, with future plans for expansion. Our dedicated team of international food experts continue to deliver excellence in quality, taste, and commitment, embracing innovation at all levels and encouraging creativity to continually take our food and catering forward.

Why la poire

La Poire's business is, in essence, that of a French patisserie, and this is reflected in their core products. To produce the finest fare and to ensure both top quality and authenticity, they have selected specialist chefs to oversee and develop their product ranges.

the Problem

As a large-scale market, it is imperative that you are online and have good search and filter options to find any product and purchase through the Mobile App. However, some users have pointed out several potential problems, regarding their search journey experience. Considering this as a hypothesis, it had to be validated in terms of user context and behavior while using it and they had problems with online shopping

The goal

Create an application after improving the user's journey to purchase online with ease

Market Size & Growth Potential

Some 34 years on, La Poire is a household name in Egypt and the business has evolved to encompass shops, cafés and coffee bars totaling over 100 outlets. In this highly competitive and rapidly expanding market worth hundreds of millions, La Poire are proud to be the market leader. Their outlets are visited by over four million customers annually who buy more than three million La Poire products every year, either to take home for themselves, give as gifts, or to sit and enjoy with friends in our cafés and coffee bars. As a privately owned company, they are not restricted by the short-term requirements of quarterly reporting cycles, but are able to take a longer-term strategic view. They place a high priority on reinvestment into the company to ensure the necessary capital expenditure and acquisitions for the company's future. This, alongside their focus on quality and service, is what enables them to grow remain competitive, and able to respond quickly to market demands and opportunities

Website Analysis